Archive for the ‘Increase Traffic’ Category

Caught off guard by the iPhone's runaway success, Microsoft's version seemed hurried and not particularly well thought out.

Caught off guard by the iPhone’s runaway success, Microsoft’s version seemed hurried and not particularly well thought out. (

Although it’s been a tried and true strategy for years, it seems that bloggers are now catching on to the benefits of article marketing as the competition for traffic intensifies. For those who may not be familiar with the technique, article marketing involves submitting short articles to directories such as Ezine Articles, with permission for others to republish your work on their blog, website or in their email newsletter. In return, you get one or more links back to the site of your choice.

Article marketing was mentioned in strategy ten of the Viral Copy Report. Since it’s an important part of any traffic-building strategy, article marketing is the focus of my next viral marketing update. An article that hits a nerve can end up republished all over the ‘net, each with a nice back link to your blog or free resource.

This time around, I’ve teamed up with Yaro Starak of Entrepreneur’s Journey. Yaro provides insights into his initial experiences as an article marketer, and his piece serves as a great introduction to the strategy. I follow up with specific tips that can help you get the most out of your article production efforts.

The result is a free 10-page PDF article marketing report. Feel free to leave any feedback here in the comments section, or share your own experiences with article marketing.


In the last six months, we’ve been lucky enough to help quite a few companies and websites drive significant traffic to their sites. Many of these campaigns have been constructed around the goal of building search engine rankings, as this is our primary business, but we’ve also found that our ability has given us great power in the fields of brand-awareness and marketing overall. Thus, the following ten processes are primarily about building traffic and through it, attention.

#10 – Targeting Unmonetized Searches

  • Ingredients: KW research tools like Yahoo!’s KW Selector Tool, Wordtracker & KWDiscovery + Overture’s View Bids Tool and Google’s KW Tool
  • Process: Identify some relatively high-traffic search terms or phrases that have a very rough relationship with your industry, business or site but have little to no advertisers buying keyword advertising. For $0.10 a click (sometimes less), you can build your branding and your site’s visibility. Make sure to serve up great content that targets exactly what the searchers want – a list of resources, an informational how-to article or the like. If you deliver great results in a search where you’re the only advertiser, searchers will remember you, re-visit you and, occassionaly, write about and link to you.
  • Results: Campaigns of this size can be anywhere from a few dozen to a few thousand visitors per day depending on your budget. In either case, be sure to have some action items for visitors to follow and watch your analytics like a hawk to ensure that you’re bringing in real value with the terms you’ve chosen (i.e. if your abandonment rate is 75%+, you need to tweak something).
  • Examples: On this one, its very hard to give examples without giving away clients or potentially spoiling opportunities, but luckily, Graywolf has a perfect example in his Pirates of the Caribbean post, where there’s a lot of searches trending that way and no advertisers – a perfect opportunity for the right player to get in the game (pun intended).
Google Search for McDonalds Pirates of the Caribbean
Note the lack of ads…

#9 – Creating Controversy

  • Ingredients: A passionate audience or community with strong (and hopefully misguided) feelings about a subject, person, company, etc.
  • Process: Create content through a blog, article, report or statistics that challenges commonly-held beliefs or assumptions or specifically challenges the views of a very popular person or organization. Be prepared to defend your positions, write about them in comments on blogs, in forums, chatrooms, online groups and wherever appropriate. Sometimes, you can even leverage the editorial section of a newspaper and re-print online.
  • Results: Heavy traffic levels come through multiple channels, but your biggest source is often the direct response of the disagreeing party. Be sure you’re handling the dispute in a professional and even-handed manner and you can earn a respectable following. It’s all dependent on industry and size, but a between a few hundred and a few thousand RSS subscriptions are usually on the table.
  • Examples: Dead2.0 (who I posted about earlier today) makes a great example, and Danny’s post at SEW about his Google hates also follows along this tradition.

Dead 2.0


Ever found it hard to get other bloggers to link to a new blog? Sure you have, it’s not easy sometimes. Even established blogs need to expand their traffic and influence on a regular basis, and linkbaiting is one way to do it. It’s not without potential perils, but the time honored tradition of being contrary, in order to get attention is well proved, and done right, it’s a killer way to break into a new area. There are also safer ways of linkbaitng, they’re just less fun :)

In order to bait a link, you need a hook. Hooks come in variety of flavors, some of the more popular would include:

  • News hook
  • Contrary Hook
  • Attack Hook
  • Resource Hook
  • Humour Hook

There are others, but you see the point. There are two main types of hook in there, the nice hook, and the nasty hook. I’d say in most cases you can get away with a contrarian viewpoint, but not an attack. No one likes an arsehole, so there’s no real benefit, as sure you may get a ton of links from outraged blog peers, but they’ll likely ignore anything else you write.

Saying that though, it’s a judgement call. I’ve often slammed someone on a blog, but you need to be able to judge it very well. Go just a little too far, and you’ll do more harm than good.

The easiest, and safest is the nice hook. And when i say easy, i mean it. Have a look at some examples of each type of hook i’ve listed:


Here’s a tip for how to get people to link to your blog.

Write lists!

I’ve been reminded by this again today by seeing just how many people are linking up to Piaras Kelly’s list of Tips on writing content for your blog. I must have seen 10 or 15 people link to it in the last few hours (including me). Even though I don’t agree with all of it there is something about a list that bloggers and blog readers love. Here’s a list of reasons why lists can be good for your blog:

  1. Lists are Scannable – online readers are notoriously lazy. A list helps communicate a number of points quickly and easily
  2. Lists keep posts succinct – there is something about a list that keeps you from rambling
  3. Lists look ‘neat’ – I don’t know about you but when I surf onto a site that is full of messily formatted text – I don’t tend to stick around long. Lists on the other hand can be quite visually pleasing


  1. Don’t use site-wide links. They are highly deprecated in the latest algorithm changes, and may even lead you to a penalization of your website’s SERPs. As a measure of precaution, I recommend a maximum of one site-wide (no matter the number of pages) for every 40 to 50 unique links from 40 to 50 unique domains.
  2. Use the title and meta description tags as wise as possible. They are your best choice of avoiding supplemental pages. Try to make each page with it’s own unique title and description, and never repeat more than 20-25% of the title and description tags content on different pages. Use a limited number of characters (8-10) in the title tag, and put the most important of them, relevant to each page, at the beginning.
  3. Read my previous post on 14 search marketing questions, asked by Digitalpoint members.
  4. Try to use H tags (1,2,3 etc) at the top-most possible location in the pages of your website, in the source order, and NOT visual order.


Want to get tons of quality visitors from Yahoo Answers without spending a dime? If so, you’ve come to the right place. Last month I mentioned the $97 Answer Sniper software, along with why I’m not buying it. (Be sure to read that post and the comments, some idiot stopped by and left like 5 dumb, yet amusing, comments.)

Anyway, since people are totally missing the point I was trying to make, I’m writing another post specifically about how you can market on Yahoo Answers legitimately and easily, without spending a dime. (BTW, the whole point is that you don’t need to buy $97 software to do this.)

(Step 0 – register for a free Yahoo Answers account and/or link your Yahoo email address to a Y! Answers account.)

Step 1: Pick a topic.

yahoo answers categories

First, decide where you should market. You’ll want to pick the topics you know about, i.e. ones that relate to your site. If you were John Chow, you might pick the “Dining Out” category. (Categories and subcategories are listed in the menu on the left side of the page.)

Step 2: Get the RSS feeds.

yahoo answers rss

Now that you have chosen a good category or subcategory, scroll down below the category listings and look for the “Save to My Web” box. At the bottom right of that box, you’ll see a green RSS icon.

Click that RSS link and subscribe to the feed using a free feed reader such as Google Reader. This will allow you to keep abreast of all the new questions in your chosen category, in one place.

You can also find RSS feeds for keywords. Just search for the term, scroll to the bottom of the results, and click the RSS button down there. (Be sure to repeat this step for each topic you want to monitor.)

Read more;